For the Sustainable
Art World & Art Market
ArtLab Unlimited (ALU), founded by Henna Joo,
is a platform dedicated to fostering long-term growth in the art sector
by connecting Korea’s art scene
with global networks.
ALU supports collaboration between commercial and non-profit sectors,
working to strengthen the art ecosystem through research-driven initiatives and strategic partnerships.
Focusing on concrete areas such as
Research & Analysis, Education,
Project Planning, and Advisory & Consulting,
ALU develops projects that are grounded in practical outcomes and sustainable impact.
Focus Areas
Leading and coordinating international art projects
Advising institutions on strategic planning and development
Supporting the professional growth of art practitioners
Publishing research and analytical reports grounded in field experience
Selected Projects
Project Planning
Directing Art Busan 2024 Special Exhibition “Connect”
Education
Operation of HD Lab, an education institute dedicated to training cultural and art mediators
↘︎ HD Lab
Research & Analysis
Providing in-depth analysis of the art market, cultural policy, and global art ecosystems
Research of Art Buyers Among Korea’s MZ Generation (KO)
↘︎ Download
Advisory & Consulting
Advising tailored expertise and strategic guidance to institutions and stakeholders
Vision
ALU envisions a sustainable art world
by connecting artists, institutions, and stakeholders across borders.
Rather than prioritizing short-term profits,
ALU is committed to the long-term social value of art and the cultivation of a resilient, inclusive ecosystem.
Expert Network-Based
Collaboration
ALU aims to build a resilient and inclusive art ecosystem by connecting artists, institutions, and professionals across countries and disciplines.
Ecosystemic Perspective
ALU understands the art market as a component of a larger cultural, social, and economic framework. Its projects are designed to reflect and respond to this broader context.
Connecting Local and Global
By linking Korea’s art community with international platforms, ALU facilitates exchange, visibility, and joint development between local actors and global stakeholders.
ArtLab Unlimited 