ArtLab Unlimited (ALU), founded by Henna Joo, is a platform dedicated to fostering
long-term growth in the art sector
by connecting Korea’s art scene
with global networks.
ALU supports collaboration between commercial and non-profit sectors,
working to strengthen the art ecosystem through research-driven initiatives and strategic partnerships.
Focusing on concrete areas
such as Research & Analysis, Education,
Project Planning, and Advisory & Consulting,
ALU develops projects that are grounded in practical outcomes and sustainable impact.
Rather than pursuing short-term gains,
ALU invests in the lasting social and cultural value of art.
Director
Henna Joo
Professor Henna Yeonhwa Joo is an expert in arts management and the art market, currently teaching at Hongik University’s Graduate School of Arts and Cultural Management. With nearly 20 years of experience, she has held leadership roles at Gallery Hyundai and Arario Gallery in Korea and China, contributing to the global expansion of Korean contemporary art.
She serves as Chair of External Affairs at the Korean Society of Arts and Cultural Management, and has also been appointed as an advisor and jury member for the Arts Council Korea, the Korea Arts Management Service, and the Art Bank of the National Museum of Modern and Contemporary Art (MMCA).
Internationally, she has worked as International Advisor (Korea) for the M WOODS Museum (China), as an editorial consultant for The Art Newspaper in 2024, and as a contributor in 2022 and 2023.
Focus Areas
- Leading and coordinating international art projects
- Advising institutions on strategic planning and development
- Supporting the professional growth of art practitioners
- Publishing research and analytical reports grounded in field experience
Vision
ALU envisions a sustainable future for the art world by connecting artists, institutions, and stakeholders across borders.
Rather than prioritizing short-term profits, ALU is committed to the long-term social value of art and the cultivation of a resilient, inclusive ecosystem.
Expert Network-Based Collaboration
ALU aims to build a resilient and inclusive art ecosystem by connecting artists, institutions, and professionals across countries and disciplines.
Ecosystemic Perspective
ALU understands the art market as a component of a larger cultural, social, and economic framework. Its projects are designed to reflect and respond to this broader context.
Connecting Local and Global
By linking Korea’s art community with international platforms, ALU facilitates exchange, visibility, and joint development between local actors and global stakeholders.
ArtLab Unlimited 